Atlantic Franchise Group (AFG) was established with a singular mission: to become the leading operator-led acquirer of multi-unit franchise platforms in the United States. We recognized a gap in the market: sellers were often left choosing between financial buyers with little operating depth, or franchisors whose priorities leaned toward brand control rather than protecting the seller’s legacy and people. AFG was built to solve this problem.
We are an institutional, operator-led buyer dedicated to scaling multi-unit franchise platforms and franchisor systems across the U.S. Our focus is on QSR, fitness, and hospitality — industries where durable consumer demand and proven operating models create opportunities for disciplined consolidation and transformation.
Our leadership team combines institutional capital with decades of real operating experience. We have grown, managed, and turned around franchise businesses at scale, giving us the credibility and discipline to execute with speed, certainty, and long-term continuity.
For sellers, this means a discreet process, data-driven valuations, and the confidence that their teams, customers, and brands will be supported well beyond closing. For investors, it means a rigorous approach to diligence, transparent governance, and a trusted team capable of transacting at scale.
This dual DNA — capital plus operations — is what defines AFG and ensures that every acquisition is structured not just for today’s transaction, but for enduring success.