We Acquire and Scale Multi-Unit Franchise Platforms and Franchisor Systems
An operator-led private equity platform focused on QSR, fitness, and hospitality—executing with speed, certainty, and discretion.
Fund I committed capital
0
M+
20–300+
unit acquisition profile
Operator-led team with decades of franchise experience
Fast, confidential, and certain closings
Atlantic Franchise Group (AFG) is an institutional, operator-led buyer dedicated to acquiring and scaling multi-unit franchise platforms across the United States. We focus exclusively on QSR, fitness, and hospitality — industries where durable consumer demand and proven operational models meet the opportunity for disciplined consolidation and transformation.
Our approach is built on speed, certainty, and operational continuity. Sellers can expect a discreet process, fair valuations backed by data, and the confidence that their teams, customers, and brands will be supported long after closing. Investors can rely on a team with decades of multi-unit experience, a rigorous approach to diligence, and the credibility to transact at scale.
About Us
Atlantic Franchise Group (AFG) was established with a singular mission: to become the leading operator-led acquirer of multi-unit franchise platforms in the United States. We recognized a gap in the market: sellers were often left choosing between financial buyers with little operating depth, or franchisors whose priorities leaned toward brand control rather than protecting the seller’s legacy and people. AFG was built to solve this problem.
Our Scope
Target Profile
- Franchisee Platforms: We target acquisitions of 20 to 300+ units. While this is our primary range,
we remain flexible for tuck-in opportunities that strengthen a regional or brand-level thesis. - Select Franchisors: In cases where brand-level control unlocks compounding system-wide growth,
we pursue full franchisor acquisitions.
